Content: Communication skills to convey the upcoming digital transformation to teams and employees, to ensure coordinated and informed decision making.
Learning goal after the session: A concrete communication plan for implementation.
Agenda:
Intro (Agenda / Curriculum, where can I find what)
Expectation query
Highlights of last week
Theory 1: Stakeholder
Identification of stakeholders and their significance: Explanation of the role and influence of various stakeholders in a company
Works council
IT
Boss
CFO
Foreman / Worker
Development of a communication strategy for various stakeholders
What’s in it for me?
Typical concerns and risks?
Participation
Theory 2: Boss-Test
Demonstrate feasibility - boss tests
The instruction used in yout test, shoudl be perfect (it will be) - make iterations with others beforey ou do the evaluation.
Theory 3: calculate the KPI - Transformation
This prepares for your ROI calculation
Theory 3: WIIFM -What’s in it for me?
Develop arguments specifically for every stake holder
Homework
Fill out you the communication plan with your own KPIs https://docs.google.com/spreadsheets/d/14fqCTBmTAcvrYRjsLjONZ3UpYkwKijCQlo0zEHGJscU/edit?usp=sharing